In the 1940s, the Association began working with a booking agency out of New York City. Groups like Civic Concert Services, Inc., helped music lovers around the nation work together in bringing reasonably-priced artistic attractions to their communities. By raising money first, through memberships, and having a secure tour route of suitable venues, artist fees were kept reasonable and seasonal memberships very affordable. Between 1945 and 1950 the total number of community concert associations rose to an all-time high of 1,008.
The roster of performers who have graced the stage of the Harlingen Municipal Auditorium over the decades reads like a who’s who of international and American stars. Paul Robeson, the Von Trapp Family Singers, Mitch Miller, the Tommy Dorsey Orchestra, and Guy Lombardo are among the more familiar names. In January 1941, the famous pianist, composer, and conductor Sergei Rachmaninoff performed. “America’s Foremost Tenor” boasts the program for Jan Peerce’s 1945 appearance. The yellowing playbill for violin virtuoso Heiftez waxes eloquent on his favorite instruments, a 1731 Stradivarius and a 1742 Guarnerius, which accompanied him on all of his concert tours. There have been ballet and dance troupes, big bands and orchestras, choral groups, vocalists, pianists, folksingers, brass, jazz, and string ensembles, banjo quartets, harpists, harmonica virtuosos, and much, much more.
The Rio Grande Valley Civic Music Association was superseded by the Harlingen Community Concert Association in the 1960s and now is known as the Harlingen Concert Association (HCA). This all-volunteer, non-profit organization is powered by a 28-person board of directors, both men and women, ranging in age from thirty-something to 80+. Many are native Texans, along with transplants from other parts of the country. All share a passion for music and a commitment to make a difference in the community.
HCA remains firmly committed to engaging exceptional artists and presenting high-quality shows. Thanks to season ticketholders and sponsors, and a strong partnership with Live on Stage, based in Nashville, Tennessee, HCA concerts continue to be offered at very affordable, family-friendly prices. We also proudly sponsor performances by these world-class artists at local schools and encourage students to attend our evening concerts.
We invite you to become a subscriber or a sponsor for our exciting 2020-2021 season. A season subscription has many benefits, including first choice of seating during the annual renewal period and amazing savings. For information on sponsorship opportunities, please contact Julie Ng-Castillo, Sponsorship/Underwriting Chair, at firstname.lastname@example.org. We would be happy to send you a sponsorship packet outlining levels and benefits.
Harlingen Concert Association is proud to be celebrating 87 years of success in bringing live entertainment to the Rio Grande Valley. We look forward to doing so for generations to come.